Vera Wang Weddings promotes stylish nuptials

Spoiler alert! Vera Wang on Weddings offers young brides a glamorous wedding planner with style previews, inspiration and even a schedule of planning highlights. This app has a very limited audience, young women with enough money to afford this kind of wedding. But those women will probably love it. Five stars.

Let me declare up front: I have no experience with wedding planning. Not the kind of weddings envisioned in Vera Wang on Weddings, anyway. My first wife and I had plans, but as soon as her mother entered the picture we were out of the loop. In fact they kidnapped her and took her home for weeks before the wedding, probably to try to change her mind.

They chose the church, the date, the reception details, the flowers, the reception menu. Did I leave anything out? Probably, because I wasn’t even allowed to join the discussion. The only thing her family didn’t get to choose was what my party wore, which was suits because we were broke college guys who could barely afford the bar tab at the bachelor party.

Carol and I planned our second wedding to have no planning. We kept both families at arms length, decided on a time and date based on when the JP could see us, and went to dinner afterwards. We told family they were welcome and we picked up the tab. Carol’s mother didn’t even know that the red dress she wore to dinner was the same one she got married in.

To say I have an aversion to wedding planning, even 25 years later, would be little more than pointing out the obvious by now. Still, when I downloaded Vera Wang on Weddings to review, I was mildly surprised. It seems Wang’s designing talents extend to overseeing iPad apps as well.

After watching an introduction from Vera (which, fortunately, you can skip), the app asks you to enter your wedding date. The date generates a list of wedding preparation deadlines to help the bride-to-be plan out her fantasy wedding. Before her mother barges in and takes control.

The styles section features color coordinated wedding themes that exhibit a true designer’s flair. Even if you can’t afford the products previewed, the guides can still give you some idea of what to look for in dresses and flowers you can afford.

Vera Wang on Weddings is organized around three sections—style, guide and plan. The style section nudges users toward coordinated wedding themes. If brides want the same look for everything in the wedding, the styles section gives some great ideas. The guides section provides articles and photographs to help the bride learn more about traditional wedding elements, from cakes to registering for gifts.

The planning section serves as a daily organizer for brides. The app automatically schedules tasks, from booking the venues to scheduling other events around the wedding. You can also add your own tasks as they occur to you, add notes, check items off and schedule alerts to remind you when tasks are due.

The planner also contains a favorites section so you can keep track of appetizers and bridesmaids dresses that catch your eye while browsing your app. You can jump to the inspiration section to add notes and photos you took with your iPhone to give you planning ideas. You can also add guests to your invitation list without having to look for a pen or your notebook.

The extensive planning organizer also provides a digital scrapbook for wedding ideas and a guest list. If they added a budget you might be able to eliminate a third party planner altogether.

The bottom line? Vera Wang on Weddings is gorgeous. I can’t think of anything more boring than planning weddings, or talking about them or even (actually especially) going to them. I only go to my nieces’ and nephews’ weddings because I love them and think my own son made a damn good decision not inviting everyone to his wedding. But the design is spectacular. Actually, it’s breathtaking.

Every item displayed has a link to the vendor’s web site. Most of the items I looked at were design masterpieces as well. Some of the wedding cakes looked better than they could possibly taste. Of course, they were also pricey (although, now that I remember that we spent $100 on my first wedding cake in 1980, maybe not so much after all). But I’m sure you can find similar products in your price range.

The featured items include links to the vendors’ websites. You can get a cost estimate, and maybe spot something you like even more.

This app makes more sense to me than wading through a coffee table stacked with past issues of Modern Bride. You don’t have to keep a separate planner, scrapbook and guest list. If nothing else, it provides a good starting point and some beautiful ideas. The only item the app lacks is a budgeting feature. But, hey, if dad’s picking up the tab, who needs a budget?

Jenny Manytoes rates Vera Wang on Weddings

Jenny Manytoes would make biscuits all over Vera Wang on Weddings. It’s slick, elegant and, best of all, free. Which is a good thing because all those items you will be inspired to buy cost an arm and a leg.

The Jenny Manytoes Rating System

Jenny Manytoes, our polydactyl cat
  • When Jenny makes biscuits on a product she thinks she’s in heaven.
  • When Jenny purrs over a product she’s very happy.
  • When Jenny naps next to a product it’s okay with her.
  • When Jenny bunches her tail she can live with a product, but she has higher expectations.
  • When Jenny leaves it in the litter box….I don’t think I need to explain this one.





About Phillip T Stephens

Phillip T. Stephens disappeared into the Bermuda Triangle twenty years before he was born, creating a time travel paradox so confusing it remains unspoken between physicists and sci-fi writers to this day. Follow @stephens_pt
This entry was posted in 5 Stars - Biscuits, Free, Organizers, Utilities and tagged , . Bookmark the permalink.

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